Visual concepts and creative strategy
We all know that a picture of a cat gets more attention on social media than the world news. Why? The cat distracts us for a moment, makes us feel happy, and connects to our basic emotions: they are cute, or fun, wild, or a survivor.
This is what it's about:
Imagine that your brand could evoke a similar basic emotional response, connection, or recognition as the picture of a cat What if we generate a visual symbol or a language for your brand or company, which creates a similar engagement and experience?
...And about you.
Get to know your audience.
The clue to creating a successful visual concept or narrative for your communication is to get to know your audience. And to get to know them, means to meet them, talk to them and even more: listen to them.
What is the benefit?
"Successful" in this context means: establishing a deep connection, creating open and authentic communication, and a long-lasting engagement. Your visual language can generate empathy, emotional attachment and positive association with your company.
What is a visual language?
Developing a visual brand and creative strategy means: creating an ongoing experience which is lasting and one-of-a-kind. And if you do it right, then people will feel connected to you on a much deeper level than 'just' a customer, or a member, or a guest. From now on all your stakeholders are part of your family.
This is teamwork.
This is not something that you establish overnight. It is also not something that you do all by yourself. To develop a strategy for your visual language -which means recognition beyond the logo- needs time and commitment, research, networking, cooperation, involvement of all the members of your business family: team, suppliers, and customers.
Meet the pros.
It is an incredibly exciting, layered process, where the human factor always plays the central role. If you are willing to make the effort and the investment, your organization will thrive. We can guide and support this process, from the initiation stage to the implementation. And we do not work alone. We work in a group of established, experienced professionals in the field of human centred design, visual communication and design.